November 29, 2023

Father-son household furniture aficionados Joseph and Jeremy Danner, of Albany, are reviving retail spaces in Norwich, Oneonta and Unadilla. The family bought the former Catalog Outlet sites, launching J & J Household furniture in November 2022.

John Tammero, 1 of two standard supervisors in the firm along with Terri Slater, mentioned the Danners deliver decades of experience. According to, the firm was established in 1989.

“Joe was performing for what was identified as Outdated Brick Furnishings Business for 25 many years or so, so he’s obtained 25 years of experience, and he generally experienced that eyesight of opening up a home furniture store his way,” he mentioned. “That was his enthusiasm. and what he loves to do is find one of a kind objects — like a Bon Jovi jukebox — so there is a topic of antiques combined in with our furnishings and that’s generally been his eyesight.”

Tammero explained, structured as it is, a person of the 4 house owners or managers is generally in 1 of the retailers, while he normally manages the Oneonta internet site.

All J & J Home furniture sites, Tammero mentioned, function renovated interiors with furnishings for “all diverse areas” of the property.

“When I started out on Nov. 1, and so did Terri, we experienced absolutely nothing in the retail store and we had to remodel and paint and we’re still undertaking some remodeling, so we started with a refreshing, thoroughly clean slate and had to make all the furniture that was in here,” he reported. “We have (furniture for) the dining space, living space, bed room and we have mattresses, occasional tables … and we have an Adirondack room below in Oneonta with log cabin furnishings and that’s actually pleasant. We’re environment that up with a full concept of rustic-hunting cabins. It’s a minimal little bit of almost everything.

“We also have raise chairs, which is a significant one, for the reason that individuals demand them,” Tammero ongoing. “We’ve been offering a lot and we definitely function closely with corporations we’ve fulfilled with RSS, Springbrook and ARC, so we’re striving to get care of them since of ‘buy regional,’ and, by the chamber of commerce, we got their contacts and are trying to consider treatment of them.”

Though all 3 web pages have in-retailer shows, Tammero Explained, “what you see is not normally what you could get.”

“We’re nevertheless tests the industry to see what persons like, but a significant issue that we’re accomplishing is … (giving) several coloration alternatives and material, so if they can’t uncover precisely what they want, we can make it to be what they want,” he mentioned. “Not for every thing, but some we can change sizes or switch pillows and which is a massive provide. Unique purchasing goes a long way, due to the fact you just cannot have all the things every person needs.”

Soon after ribbon-reducing situations before this thirty day period, Tammero reported, J & J Home furniture is offering 23% off find items through Feb. 28, with revenue tax paid out on all other in-keep goods.

Buyers, Tammero stated, are happy to see the shops reopened and restocked.

“There’s not household furniture corporations all about the location, so I have had really excellent feedback, where men and women had been thrilled that it’s the similar and heading to be household furniture, and actually great feedback on the appear of the retail store,” he said. “People are pleased home furnishings is back again in this article and that they have yet another alternative, but they actually like the ambiance and search.”

And customers, he reported, depict “a common blend.”

“We concentrate on diverse prospects,” he reported. “We want to make it (simple) for the younger generation just commencing out shopping for home furniture who haven’t finished it before … and we know technological innovation is a big aspect, so we do give a site to purchase and, for the more mature men and women to appear in encounter-to-deal with, we’ll get treatment of them and it’s not superior force at all.

“It’s definitely how you address the people furnishings is home furnishings, so it’s (about) creating those associations,” Tammero continued. “We’re masking every thing I have sold to higher education college students up to older people with raise chairs, so it is every demographic. We do not target just one, and that’s how we store our household furniture. You have to concentrate on everyone’s diverse design and style … and display multiple various types within the business.”

Tammero explained, organizationally, he, Slater and the Danners hope to sometime expand.

“Our quick (intention) is to get open up and jogging and established, which we are, but it normally takes time,” he reported. “The very first calendar year is difficult, we know that, but we’d like to extend to other parts, likely towards the Albany spot where by the proprietors are from, just to have a different showroom.

“Another factor we ended up wanting at is, as we increase, (to) preserve renovating the building, but it is not out of the realm (of likelihood) to shift the building to a far more remarkably trafficked place, and the exact is legitimate in Norwich,” Tammero continued. “We want to develop, but not at the charge exactly where we improve who we are: a mother-and-pop. We have worked company and, among the four of us, we see the exact vision, (of) keeping with that mom-and-pop way of pondering.”

The Oneonta shop is at 7 Chestnut St. Norwich, 7348 condition Freeway 12 and Unadilla, 35 Railroad St. All internet sites are closed Sunday, open up from 9 a.m. to 5:30 p.m., Monday by Friday, and 9 to 4, Saturday.

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