The Property Brothers radiate the same excitement as Texans do when they walk into the 560,000-square-foot Nebraska Furniture Mart.
“It is like a city,” said Jonathan Scott, one-half of the brother renovators known for their reality TV shows. “They have everything you could possibly imagine.”
So it was only natural for them to choose the Warren Buffett-backed retailer for their first furniture collection.
During a stop Wednesday at NFM’s location in Grandscape in The Colony, Drew and Jonathan Scott made an afternoon appearance at a VIP meet-and-greet event where attendees paid $50, with proceeds going to Habitat for Humanity Dallas. They also stayed for a free event open to the public later in the evening that drew over 1,000 fans.
The Drew & Jonathan Home collection, also available online, includes furniture, rugs, mattresses, décor and home accessories. It’s all on display in the store’s pop-up shop that’s just left of the main entrance. The merchandise is not exclusive to NFM, but the Nebraska-based furniture retailer is the only store that carries the entire collection.
The furniture, the two brothers said, is inspired by family and designed to be affordable. They wanted to create durable furniture for families to enjoy. Drew recently welcomed an addition to his family, his son Parker.
“For us, it’s all about families,” Drew said. “It’s all about finding a whole home solution, finding a way for people to be inspired and give them a happy, healthy home.”
“The only way you’re going to truly effect change at home is by actually creating something that’s going to last,” Jonathan said.
It’s an idea that they said traces back to their childhood.
When the brothers were about 10 years old, they used to move around the furniture in their house when they were at home with a babysitter. The result often got surprising reactions from their parents, who were impressed with the boys’ eyes for design and layout.
The Property Brothers have previously worked on renovations in Texas but don’t have any additional projects planned in Dallas at the moment, Jonathan said.
“We can’t renovate your house, but we can definitely make your house pretty,” Jonathan said.
NFM has partnered with HGTV celebrity home improvement stars before. Waco’s Chip and Joanna Gaines drew more than 2,000 people to NFM in 2016 for an appearance to promote Magnolia Home Furniture by Joanna Gaines.
The brothers operate a parent company named Scott Brothers Global that includes the furniture collection and their other brands, Scott Brothers Entertainment and Builder Brothers. The seventh season of Property Brothers: Forever Home premiered Oct. 26. Celebrity net worth estimates the brothers have made $200 million.
What’s next? The two are working on a new animated kids’ series called Builder Brothers’ Dream Factory. After 13 years of filming TV shows, they are looking to branch out into other audiences.
It’s been a busy year for the brothers, but they agreed they couldn’t have done it without each other’s support.
“We divide and conquer,” Drew said. “We don’t like to double up and waste time on things.”